Case Studies

Birmingham Comedy Festival brochure covers

Case Study 1:
Birmingham Comedy Festival

Formulating a high-impact/ low-cost targeted PR approach, we ensure the city-wide annual arts festival continues to receive extensive and high-profile media coverage – online, in print and across broadcast media. We provide informative, relevant and newsworthy press releases that hit the mark, as well as sourcing interesting interviewees (including ‘big names’ and local angles) and creating solid bespoke content. Never one to rest on our laurels, we search out and identify unique opportunities, including well-matched media partnerships with major broadcasters and publishers – all on a limited budget!

Our work is credited with helping the organisation win multiple Best Arts Festival awards, and regularly attract audiences of over 10,000 (2019: 24k).

We’ve also provided marketing and PR support for the festival’s touring productions and projects, including the creation and distribution of marketing and PR assets.

Cleavie from Fisherman's Friends at Towersey 2018 by D Freak

Fisherman’s Friends (Jon Cleave), Towersey Festival 2018 by D Freak

Case Study 2:
Towersey Festival

Initially called on to ‘fire fight’, we ensured the media profile of the long-running family-run music and arts festival increased a remarkable 20-fold in our first year of involvement! Although initially taken on to provide only PR services, which included on-site media management during the festival’s four days (from bloggers to live radio broadcasts and TV news), we also contributed to social media campaigns, originating engaging content and managing channels. Additionally, our tailor-made audience research questionnaires ensured the collection of robust and useful data, providing valuable insights into festival visitors – which shaped later business decisions.

Alongside the festival, we also curated a major photographic exhibition, which gave the brand a strong and continued local presence in the run-up to the festival.

Of All The People In All The World at TwoSnowhill

Case Study 3:
TwoSnowhill Birmingham

When leading property consultancy Headline Communications required assistance in launching the TwoSnowhill development, we provided a solid regional PR campaign aimed at attracting members of the general public to see Stan’s Cafe’s monumental Of All The People In All The World installation (which was part of a wider business-focused campaign to increase awareness of opportunities at the development).

“Pieces in the local press, radio, TV and on-line coverage resulted in audiences queuing at the doors to get in on the first two days,” commented Stan’s Cafe, before eventually welcoming over 3,000 visitors.

The full campaign (which included elements delivered by both Headline and ourselves) was nominated for Best Overall Marketing Campaign – Out Of Town Offices and Industrial in the prestigious Property Marketing Awards.

The #BigGleeGiveaway 2016

Case Study 4:

When the popular comedy venue chain approached us to develop an audience development/ engagement project that would also raise their profile during quieter summer months, we developed TheBigGleeGiveaway.

For a single week, over consecutive summers, the project saw the venue give away 1,000 free tickets for their clubs in Birmingham, Nottingham, Cardiff and Oxford – which resulted in The Glee generating a real buzz within those locations, attracting new audiences, and sparking significant interest across social media (as winners were encouraged to share images and experiences with a hashtag).

The project also enabled the venue to reach out and create strong and rewarding relationships with other local businesses.

Fostering and Adoption booklets

Case Study 5:
Birmingham City Council, Adoption and Fostering Family Finding Booklets

A series of simple information booklets for Birmingham’s Adoption and Fostering Family Finding Teams, written in ‘plain English’ and illustrated using clear, bold images, that distill complex and potentially ‘difficult’ issues.

These included two Your Guide booklets – guides to fostering and adoption for young children, for which we provided all copy and illustrations. Materials were produced following detailed research and discussions with social care professionals, identifying key topics, themes, and requirements.

Creative Enterprise

Case Study 6:
Creative Enterprise Legacy

Creative Enterprise (CE) provided free business consultancy services and opportunities to over 1,800 creative sector enterprises from 2012-2015. The project was led by Coventry University and co-funded by the European Regional Development Fund (ERDF).

Having sourced, written and edited their fortnightly Emerge newsletter (dramatically increasing both sign-ups and open-rates), we were well-placed to write and build CE’s legacy website – identifying and collating a wealth of information for creative sector enterprises, covering such areas as crowdfunding, grants and fundraising, as well as details of dozens of regional and national organisations offering sector-specific support and advice, toolkits, case studies, and much more.